Rolex GMT-Master II “Pepsi” 40mm Black Dial Red & Blue Cerachrom Bezel Jubilee Bracelet 126710BLRO | 2025 Never Worn — The Last Pepsi You Can Buy

The Watch That Just Became History — Never Worn, Factory Warranty, Available Now

On April 13, 2026, at Watches & Wonders Geneva, Rolex officially retired the GMT-Master II “Pepsi” ref. 126710BLRO. Both the stainless steel 126710BLRO and the white gold 126719BLRO were removed from the catalog simultaneously, and Rolex announced no successor. For the first time since 1954 — 71 consecutive years — a Pepsi-bezeled GMT-Master is absent from Rolex’s active production catalog. The red-and-blue bezel born to serve Pan American World Airways pilots tracking transatlantic time zones is gone. Every 126710BLRO that exists today is one of a fixed number that will never be added to. The secondary market surged immediately: examples that traded at $18,000–$22,000 before the announcement have climbed to $28,000–$38,000+ within weeks, with unworn full-set examples commanding the highest premiums. This 2025 production example — never worn, factory warranty intact, box and papers with additional items, shipped from San Francisco with 14-day refund policy — is the most pristine and most completely documented configuration available for a watch that no authorized dealer on earth can supply.

A 2025 Production Year — The Final Chapter of the Pepsi Story

A 2025 production 126710BLRO is among the very last examples Rolex produced before the reference was discontinued in April 2026. The 2025 serial places this watch in the terminal year of the Pepsi’s ceramic era — the same generation that launched in 2018 and sold out globally at every authorized dealer from day one, generating the longest and most consistently discussed waiting lists of any reference in modern Rolex history. For the collector who wants to own the Pepsi at its most current, most precisely manufactured, and most historically final expression, a 2025 production example is the correct acquisition point. Never worn means factory edges intact, factory lubricants fresh, factory bracelet links uncounted, and factory warranty running from the date on the card — the most complete and most preserved expression of the 126710BLRO available anywhere.

Seven Decades of Red and Blue — Now Permanently Closed

The red-and-blue GMT bezel has been part of the Rolex story since 1954 when Pan Am’s pilots first wore the original GMT-Master 6542. Through successive aluminum-bezel generations — 6542, 1675, 16750, 16710 — and an 11-year hiatus from 2007 to 2018, the Pepsi bezel defined the GMT-Master’s most recognizable identity. The 126710BLRO brought it back in ceramic in 2018, pairing it with the Jubilee bracelet as a deliberate homage to the original 1950s configuration. For eight years it was the single most coveted steel Rolex that authorized dealers consistently could not supply. And now it is gone. The red and black “Coke” bezel of the 16710 disappeared in 2007 — and the 16710 subsequently became one of the most appreciated GMT references on the secondary market. The 126710BLRO begins the same trajectory from a higher starting point, with a larger global collector base, and in an era of far greater secondary market awareness.

904L Oystersteel Case — Precision Engineering at Professional Standard

The 40mm Oyster case is crafted from Rolex’s proprietary 904L stainless steel — delivering a deeper, more mirror-like polish than the 316L steel used by most competing manufacturers. The case features satin-brushed flat surfaces on the lugs and polished sides and chamfers. Steel crown guards flank the signed screw-down Triplock triple-waterproofness crown, delivering 100 meters of water resistance. A scratch-resistant sapphire crystal with Cyclops magnifying lens sits over the date window at 3 o’clock. At 12mm in depth, the case clears a shirt cuff cleanly while communicating the confident, purposeful presence of a professional travel instrument.

The Red and Blue Cerachrom Bezel — The Icon, Now Irreplaceable

The red-and-blue Cerachrom ceramic bezel is the detail that makes the 126710BLRO what it is — and it is the detail that required extraordinary manufacturing precision to produce. Two separate ceramic pieces — one red, one blue — are bonded at the precise midpoint and fired at extreme temperatures to create a seamless, structurally unified single piece with no visible joint or mechanical transition. The result is pure ceramic throughout — virtually scratchproof, completely corrosion-resistant, and entirely UV-stable. The 24-hour scale numerals are moulded into the ceramic and filled with white-tone PVD. This bezel rotates bidirectionally through 60 crisp clicks, displaying red for daylight hours and blue for nighttime — the same functional logic Pan Am’s pilots relied on in 1954, executed today with a precision and permanence that the aluminum era never achieved. This bezel will never be made again on a new Rolex.

The Black Chromalight Dial with Red GMT Hand

The black lacquered dial features applied white gold dot and baton hour markers filled with Chromalight — Rolex’s proprietary long-lasting luminescent material emitting an intense, distinctive blue glow in darkness. The arrow-tipped GMT hand is finished in red — mirroring the red half of the ceramic bezel and circling the dial once every 24 hours. The local hour hand adjusts independently via the crown’s rapid-setting mechanism without stopping the movement. Together with the bidirectional ceramic bezel, the result is three simultaneous time zones — local time on the hour hand, reference time on the red GMT hand and bezel, and the date at 3 o’clock — the complete informational needs of any international traveler in a single wrist glance.

The Jubilee Bracelet — The Most Historically Authentic Pepsi Configuration

The Jubilee bracelet is the detail that makes the 126710BLRO the most historically resonant Pepsi GMT since the original 1950s references. When Rolex launched the 126710BLRO in 2018, the Jubilee was the only bracelet available — a deliberate decision to reference the earliest GMT-Masters that were most naturally paired with the five-link Jubilee. The Jubilee’s fluid, articulated five-link construction delivers superior wrist comfort and a dressier, more historically grounded character than the Oyster bracelet alternative. The bracelet closes with the Oysterlock safety clasp and Easylink 5mm comfort extension for quick tool-free adjustment.

Powered by Caliber 3285 — The Finest GMT Movement Rolex Has Produced

The Caliber 3285 features the patented Chronergy escapement for approximately 15% greater energy efficiency and outstanding magnetic field resistance, combined with a blue Parachrom hairspring virtually unaffected by temperature fluctuations or magnetic interference. Paraflex shock absorbers provide structural resilience. Running at 28,800 vibrations per hour with 31 jewels and a 70-hour power reserve, the movement carries Rolex’s Superlative Chronometer certification for -2/+2 seconds per day.

Condition & What’s Included

This 2025 example has never been worn — factory edges intact, factory surfaces original, factory warranty active from date on card. Box and papers included with additional items. Authenticity is fully guaranteed. 14-day refund policy inclusive.

Shipping, Trade & Local Meetings

This watch ships from San Francisco at $25,200. Open to trades and local in-person meetings for San Francisco area buyers. Shop via website, leave a message, or call for your orders.

Why This Reference Stands Out

Secondary market data from post-discontinuation April 2026 shows the 126710BLRO trading at $25,000–$38,000+ for full-set examples, with unworn 2025 examples commanding the highest premiums in the current market. At $25,200 for a never-worn 2025 full-set Jubilee example with factory warranty, 14-day refund policy, and open to trade — priced at the entry end of the current post-discontinuation market range — this listing offers the most historically significant and most immediately irreplaceable steel GMT Rolex ever produced, in the most pristine condition available, at one of the most competitive prices currently on the market. The Pepsi is gone from Rolex. This is among the last ones available in never-worn condition.