Rolex GMT-Master II “Pepsi” 40mm Black Dial Red & Blue Cerachrom Bezel Jubilee Bracelet 126710BLRO | 2025 Full Set — Now a Discontinued Icon

The Watch That Just Became History — The Last Pepsis Are on the Secondary Market

On April 14, 2026, at Watches & Wonders Geneva, Rolex made it official: the GMT-Master II “Pepsi” is discontinued. Both the stainless steel reference 126710BLRO and the white gold 126719BLRO have been removed from the Rolex catalog simultaneously — and crucially, Rolex announced no successor. For the first time in the ceramic era, the steel Rolex catalog contains no red bezel. The Pepsi colorway has been a foundational pillar of the brand since the Bakelite Ref. 6542 in 1955. The red-and-blue bezel — born in 1954 to help Pan American World Airways pilots track two time zones simultaneously — has been part of the GMT-Master’s identity for 71 consecutive years. It is now, suddenly and permanently, available only on the secondary market. Pre-owned Pepsi 126710BLRO examples that traded at $18,000–$22,000 pre-April surged to $28,000–$34,000 within weeks of the announcement. Some dealers are now asking $38,000+ for unworn examples with box and papers. This 2025 full-set example on the Jubilee bracelet — the most historically authentic and most preferred Pepsi configuration among collectors — is priced at $25,300, representing one of the most compelling and fairly priced entry points currently available for a watch that no authorized dealer on earth can supply.

Seventy-One Years of the Most Recognized Bezel in Watchmaking — Now Finished

The original Rolex GMT-Master Pepsi was born of a 1954 partnership with Pan American World Airways to help pilots track multiple time zones — red indicated daytime, blue nighttime. That bezel was first fabricated from fragile Bakelite, but the Swiss brand switched to anodized aluminum in 1959. Through successive decades and successive references — 6542, 1675, 16750, 16710 — the Pepsi bezel became the single most recognized GMT-Master configuration, the one that the public, non-collectors, and watch enthusiasts alike could identify without hesitation. After a hiatus during the early ceramic years, the iconic colorway returned in 2014 in 18-karat white gold, with the Ref. 116719BLRO arriving as the only way to get a new Pepsi GMT-Master II. That was until the Ref. 126710BLRO arrived at Baselworld 2018, initially offered solely on a Jubilee bracelet, with an Oyster bracelet-equipped option following in 2021. For eight years, the modern Pepsi was one of the most consistently discussed, most desired, and most above-retail watches in the Rolex catalog — and now it is gone.

The Jubilee Bracelet — The Most Authentic Pepsi Configuration

This example is fitted with the five-link Jubilee bracelet — the most historically significant bracelet pairing in the entire 126710BLRO lineup. Many collectors still believe the Jubilee version is the most “authentic” Pepsi, since it debuted with that configuration. When the 126710BLRO launched at Baselworld 2018, it appeared exclusively on the Jubilee — a deliberate homage to the vintage Pepsi GMT-Masters of the 1950s and 1960s that had been most naturally paired with the Jubilee across the original 6542 and 1675 references. The Jubilee bracelet adds a dressy, historically resonant character to the watch that the Oyster bracelet cannot match for Pepsi-specific collector preference, and the Jubilee bracelet option trades for roughly a 5% premium over the Oyster across comparable examples. The five-link construction delivers exceptional wrist comfort — fluid, articulated, naturally draping — making the Pepsi on Jubilee equally at home on a long-haul flight, in a boardroom, or at a dinner table.

904L Oystersteel Case — Built for the World’s Most Demanding Travelers

The 40mm Oyster case is crafted from Rolex’s proprietary 904L stainless steel — a high-corrosion-resistant alloy delivering a deeper, more reflective polish than the 316L steel used by most competing manufacturers, maintaining its surface integrity across decades of active daily wear. Steel crown guards flank the signed screw-down Triplock triple-waterproofness crown — the same three-gasket system found on the Submariner — delivering 100 meters of water resistance. A scratch-resistant sapphire crystal with Cyclops magnifying lens sits over the dial and date window, and the solid screw-down caseback seals the Caliber 3285 inside. The case measures 12mm in depth — slim enough to clear a shirt cuff cleanly while communicating the substantial tool-watch presence that seven decades of GMT-Master heritage demands.

The Red and Blue Cerachrom “Pepsi” Bezel — Technically Extraordinary and Now Irreplaceable

After years of relentless speculation surrounding the production yields of the red-and-blue Cerachrom bezel, Rolex has officially closed the chapter on the modern “Pepsi” GMT-Master II. The bezel that made the 126710BLRO so coveted — and so difficult to produce — is a two-colour Cerachrom ceramic insert requiring two separate ceramic pieces, one red and one blue, bonded at the precise midpoint and fired together at extreme temperatures to create a seamless, single-piece insert with no visible joint or transition. The result is pure ceramic throughout — virtually scratchproof, completely corrosion-resistant, and entirely UV-stable — meaning this bezel will present in exactly this condition indefinitely. The 24-hour scale numerals are moulded into the ceramic surface and filled with white-tone PVD, as permanent as the bezel itself. The bezel rotates bidirectionally through 60 crisp clicks — displaying both daytime hours in red and nighttime hours in blue against a 24-hour scale for immediate, at-a-glance dual time zone reading. This bezel will never be produced again on a new Rolex.

The Black Chromalight Dial with Red GMT Hand

The black lacquered dial features applied white gold dot and baton hour markers filled with Chromalight — Rolex’s proprietary luminescent material emitting a distinctive intense blue glow in darkness, significantly more sustained and brighter than standard Super-LumiNova. The arrow-tipped 24-hour GMT hand is finished in red — mirroring the red half of the ceramic bezel above and circling the dial once every 24 hours to display a home or reference time zone. The red GMT hand is the detail that immediately identifies this as the Pepsi configuration — a single sweep of color against the dark dial that is as instantly recognizable as any single detail on any current Rolex reference.

The GMT Complication — Three Time Zones in a Single Glance

The blue GMT hand completes one full revolution every 24 hours, displaying a reference or home time zone when read against the 24-hour scale on the bidirectional rotating bezel. The local hour hand adjusts independently via the crown’s rapid-setting mechanism, advancing or retarding in one-hour increments without stopping the movement, disrupting the seconds accuracy, or affecting the GMT hand’s reference time display. The result is three simultaneous time zones — local time on the hour and minute hands, reference time on the GMT hand and bezel, and the date at 3 o’clock beneath the Cyclops lens — the complete informational package of any international traveler, readable in a single, effortless wrist glance.

Powered by Caliber 3285 — 70 Hours of Precision, Magnetically Resistant

The Caliber 3285 is the most technically advanced movement Rolex has ever produced for the GMT-Master II. The patented Chronergy escapement — machined from nickel-phosphorus — delivers approximately 15% greater energy efficiency and outstanding magnetic field resistance. The blue Parachrom hairspring made from a proprietary zirconium-niobium alloy is virtually unaffected by temperature fluctuations, shocks, or magnetic interference, and Paraflex shock absorbers provide structural resilience. Running at 28,800 vibrations per hour with 31 jewels and a 70-hour power reserve, the movement carries Rolex’s Superlative Chronometer certification for accuracy of -2/+2 seconds per day after casing.

Condition & What’s Included

This 2025 example is in very good condition and comes as a full set with original Rolex box, papers, and all tags complete. Authenticity is fully guaranteed with reliable references.

Shipping & Meetings

This watch ships at $25,300 worldwide via FedEx fully insured. Local in-person meetings available in San Francisco. Leave a message or DM for further details.

Why This Reference Stands Out

The discontinued ceramic 126710BLRO in stainless steel has surged since April 2026, with average examples trading around $25,000 and unworn 2026-dated pieces pushing $40,000+. At $25,300 for a 2025 full-set example in very good condition on the Jubilee bracelet — the most historically preferred and collector-validated Pepsi configuration — this listing sits at the lower end of the current secondary market range for the reference, offering meaningful value relative to comparable examples currently available. Because Rolex opted not to replace it, the Pepsi’s exit leaves a massive vacuum. Secondary market prices for these references — which already commanded steep premiums — are expected to climb aggressively as the finite supply is permanently capped. Every 126710BLRO that exists today is one of a fixed number that will never be added to. A 2025 full-set Jubilee example is precisely the configuration that collector demand will concentrate around as the pool of available Pepsis diminishes over time.